In Praise of Douglas Kinnard, A Truth-telling General of the Vietnam War

My Copy of "The War Managers"
My Copy of “The War Managers”

W.J. Astore

The death on July 29 of retired Army general and professor Douglas Kinnard at the age of 91 reminded me of the vital quality of integrity and truth-telling, especially in life-and-death military settings.  A fast-rising general who became critical of America’s path in Indochina in the late 1960s, Kinnard retired from the military and wrote The War Managers (1977), a probing and fascinating survey of what he and his fellow general officers thought about the Vietnam War and America’s efforts to win it.

The general officers who answered Kinnard’s survey in The War Managers give the lie to the so-called Rambo myth, the idea that the American military could and should have won the Vietnam War, but were prevented from doing so by meddling civilians, mendacious media, and malicious hippie war resisters.

The survey results bear this out.  For example, Kinnard notes that “almost 70 percent of the Army generals who managed the war were uncertain of its objectives.” (25)  One general wrote that “Objectives lost meaning and were modified to justify events.”  Another wrote that “The U.S. was committed to a military solution, without a firm military objective–the policy was attrition–killing VC–this offered no solution–it was senseless.”

Along with unclear or swiftly changing objectives, the Army employed large units and massive firepower that tore up the land and produced millions of casualties.  This “search and destroy” approach of General William Westmoreland was termed “not sound” by one-third of the generals surveyed, with a further quarter saying it was “sound when first implemented–not later.”

Kinnard himself had direct experience with the Army’s reliance on costly and counterproductive firepower, specifically harassment and interdiction (H and I) by artillery.  In a note on page 47, he writes:

“In May 1969 I returned to Vietnam as Commanding General of II Field Force Artillery.  On my second day in the country I asked to have the intelligence targets plotted on my map.  Afterward, I asked to see the person who selected the targets, together with the data on which he based his selections.  A 1st Lieutenant appeared with a coordinate square; inspecting a map, he selected, at random, points in the areas where nighttime firing was authorized, and then measured off the coordinates for firing.  This had been the method of choosing intelligence targets in that zone for the preceding several months.”

In other words, U.S. forces were firing blindly into the jungle.

Most seriously of all, a ticket-punching culture in which officers rotated in and out of command every six months,* together with pressure from the top to inflate “body count” of the enemy, led to severe erosion of integrity in the U.S. Army.  Nearly two-thirds of the generals admitted that enemy body count was “often inflated,” with the following comments made by individual generals:

“The immensity of the false reporting is a blot on the honor of the Army.”

“I shudder to think how many of our soldiers were killed on a body-counting mission–what a waste.”

“I had one Division Commander whose reports I never believed or trusted.”

“Many commanders resorted to false reports to prevent their own relief.” (All quotes on page 75)

Along with inflated and dishonest body counts that compromised integrity was the failure to admit that Vietnamization was fatally flawed.  As Kinnard put it, “How could an army or a government so grossly corrupt [as those of South Vietnam], even in a country where corruption is expected, summon the enthusiastic support of its soldiers or its people?  There was no way to do so, as successive American advisers [to South Vietnam] discovered.” (84)

Several generals noted that the heavy-handed, can-do-right-now, approach of the American military to Vietnamization was fundamentally at odds with Vietnamese culture.  Two quotations illustrate this point:

“We erroneously tried to impose the American system on a people who didn’t want it, couldn’t handle it and may lose because they tried it.” (Written before the fall of Saigon in April 1975.)

“In this, as in all our foreign wars, we never really established rapport [with the Vietnamese].  This was largely due to our overinflated hypnosis with the myth that the American way–in economics, politics, sociology, manners, morals, military equipment, methodology, organization, tactics, etc.–is automatically and unchallengeably the best (really the only) way to do things.  This failure may well be the area of greatest weakness for the future of American arms.” (92)

As President Obama and his advisers meet today to discuss Syria, they should keep that lesson in mind, as well as Kinnard’s reminder that clear objectives are vital to the success of any military operation.  Even better, they should all be required to read (and re-read) Kinnard’s book, and to reflect on his wisdom.

Let’s leave the last word to Kinnard.  Before committing American forces to combat in the future, Kinnard wrote that “The situation itself must be one in which American interests are clearly at stake in a way that can be made understandable to the public … An important corollary is the need for truthfulness in dealing with the public.  From the president all the way to the field units, the practice of letting the facts speak for themselves is the best hope.  In the Vietnam War there was too much tricky optimism from LBJ [President Johnson] on down.  Furthermore, there was too much concealing of the implications of half-announced decisions.” (166-67)

Unclear objectives, compromised integrity, indiscriminate firepower, cultural blindness, “tricky” optimism, concealing the realities of the war from the American people: all of these reasons, and more, contributed to the disaster of Vietnam.  The sad truth is that we still haven’t fully learned the lessons of Kinnard’s honest, no-holds-barred, after action report that is “The War Managers.”

W.J. Astore

*With respect to ticket-punching and command rotation, Kinnard recalled that “Those of us who had our own command positions in Vietnam were required to attend changes of command ceremonies for others almost weekly.  In time, this became about as interesting as attending the baptism of an infant of distant friends.” (111)

The Persistence of War

A young Tom Cruise loving his machine gun in "Taps"
A young Tom Cruise loving his machine gun in “Taps”

W.J. Astore

“[W]ar is a distressing, ghastly, harrowing, horrific, fearsome and deplorable business.  How can its actual awfulness be described to anyone?”  Stuart Hills, By Tank Into Normandy, p. 244

“[E]very generation is doomed to fight its war, to endure the same old experiences, suffer the loss of the same old illusions, and learn the same old lessons on its own.”  Philip Caputo, A Rumor of War, p. 81

The persistence of war is a remarkable thing.  Two of the better books about war and its persistence are J. Glenn Gray’s “The Warriors” and Chris Hedges “War Is a Force that Gives Us Meaning.”   Hedges, for example, writes about “the plague of nationalism,” our willingness to subsume our own identities in the service of an abstract “state” as well as our eagerness to serve that state by killing “them,” some “other” group that the state has vilified.

In warning us about the perils of nationalism, Hedges quotes Primo Levi’s words: “I cannot tolerate the fact that a man should be judged not for what he is but because of the group to which he belongs.”  Levi’s lack of tolerance stems from the hardest of personal experiences: surviving Auschwitz as an Italian Jew during the Holocaust.

Gray takes this analysis in a different direction when he notes that those who most eagerly and bloodthirstily denounce “them,” the enemy, are typically far behind the battle lines or even safely at home.  The troops who fight on the front lines more commonly feel a sort of grudging respect for the enemy, even a sense of kinship that comes with sharing danger in common.

Part of the persistence of war, in other words, stems from the ignorant passions of those who most eagerly seek it and trumpet its heroic wonders even as they stand (and strive to remain) safely on the sidelines.

Both Hedges and Gray also speak to the dangerous allure of war, its spectacle, its excitement, its awesomeness.  Even the most visceral and “realistic” war films, like the first thirty minutes of “Saving Private Ryan,” represent war as a dramatic spectacle.  War films tend to glamorize combat (think of “Apocalypse Now,” for example), which is why they do so little to put an end to war.

One of the best films to capture the dangerous allure of war to youth is “Taps.”  I recall seeing it in 1981 at the impressionable age of eighteen.  There’s a tiny gem of a scene near the end of the film when the gung ho honor guard commander, played by Tom Cruise before he was TOM CRUISE, mans a machine gun.  He’s firing against American troops sent to put down a revolt at a military academy, but Cruise’s character doesn’t care who he’s firing at.  He’s caught in the rapture of destruction.

He shouts, “It’s beautiful, man.  Beautiful.”  And then he himself is shot dead.

This small scene with Cruise going wild with the machine gun captures the adrenaline rush, that berserker capacity latent in us, which acts as an accelerant to the flames of war.

War continues to fascinate us, excite us.  It taps primal roots of power and fear and ecstasy all balled together.  It masters us, hence its persistence.

If and when we master ourselves, perhaps then we’ll finally put an end to war.

The U.S. Military’s Limited Critique of Itself Ensures Future Disasters

War is political, human, and chaotic.  Who knew?
War is political, human, and chaotic. Who knew?

W.J. Astore

In the New York Times on July 20, Major General H.R. McMaster penned a revealing essay on “The Pipe Dream of Easy War.”  McMaster made three points about America’s recent wars and military interventions:

1.  In stressing new technology as being transformative, the American military neglected the political side of war.  They forgot their Clausewitz in a celebration of their own prowess, only to be brought back to earth by messy political dynamics in Afghanistan, Iraq, and elsewhere.

2.  Related to (1), the U.S. military neglected human/cultural aspects of war and therefore misunderstood Iraqi and Afghan culture.  Cultural misunderstandings transformed initial battlefield victories into costly political stalemates.

3.  Related to (1) and (2), war is uncertain and unpredictable.  Enemies can and will adapt.

There’s nothing inherently wrong with these points, or in the general’s broad lesson that “American forces must cope with the political and human dynamics of war in complex, uncertain environments. Wars like those in Afghanistan and Iraq cannot be waged remotely.”

The last sentence is a dig at the Air Force and an argument for the continuing relevance of ground forces, which is unsurprising coming from an Army general who commands Fort Benning in Georgia.

But the sum total of McMaster’s argument is remarkably banal.  Yes, war is political, human, and chaotic.  Did our military professionals and civilian experts really forget this before making their flawed decisions to go to war after 9/11?

McMaster ends his critique with a few words of praise for the U.S. military’s adaptability.  The usual refrain: We messed up, but we learned from our mistakes, and are ready to take on new challenges, as long as the department of defense remains fully funded, and as long as America puts its faith in men like McMaster and not in machines/technology.

If those are the primary lessons our country should have learned since 9/11, we’re in big, big trouble.

So, here are three of my own “lessons” in response to McMaster’s.  They may not be popular, but that’s because they’re a little more critical of our military – and a lot more critical of America.

1.  Big mistakes by our military are inevitable because the American empire is simply too big, and American forces are simply too spread out globally, often in countries where the “ordinary” people don’t want us.  To decrease our mistakes, we must radically downsize our empire.

2.  The constant use of deadly force to police and control our empire is already sowing the deadly seeds of blowback.  Collateral damage and death of innocents via drones and other “kinetic” attacks is making America less safe rather than more.

Like the Romans before us, as Tacitus said, we create a desert with our firepower and call it “peace.”  But it’s not peace to those on the receiving end of American firepower.  Their vows of vengeance perpetuate the cycle of violence.  Add to this our special forces raids, our drone strikes, and other meddling and what you get is a perpetual war machine that only we can stop.  But we can’t stop it because like McMaster we keep repeating, “This next war, we’ll get it right.”

3.  We can’t defeat the enemy when it is us.  Put differently, what’s the sense in defeating the enemies of freedom overseas at the same time as our militarized government is waging a domestic crackdown on dissent (otherwise known as freedom of speech) in the “homeland”?

Articles like McMaster’s suggest that our military can always win future wars, mainly by fighting more intelligently.  These articles never question the wisdom of American militarization, nor do they draw any attention to the overweening size and ambition of the department of defense and its domination of American foreign policy.

Indeed, articles like McMaster’s, in reassuring us that the military will do better in the next round of fighting, ensure that we will fight again – probably achieving nothing better than stalemate while wasting plenty of young American (and foreign) lives.

Is it possible that the best way to win future wars is to avoid them altogether?  As simple as that question is, you will rarely hear it asked in the halls of power in Washington.

Forgotten Are the Peacemakers

Monument to Elihu Burritt in New Marlboro, Mass. (author's photo)
Monument to Elihu Burritt in New Marlboro, Mass. (author’s photo)
The Plaque in Honor of Burritt
The Plaque in Honor of Burritt (author’s photo)

Being Catholic, I’m a big fan of the Sermon on the Mount and Christ’s teaching that “blessed are the peacemakers.”  Yet in American history it seems that “forgotten are the peacemakers” would be a more accurate lesson.  We’re much more likely to remember “great” generals, even vainglorious ones like George S. Patton or Douglas MacArthur, than to recognize those who’ve fought hard against long odds for peace.

Elihu Burritt was one such peacemaker.  Known in his day as “The Learned Blacksmith,” Burritt fought for peace and against slavery in the decades before the Civil War in the United States.  He rose from humble roots to international significance, presiding over The League of Universal Brotherhood  in the 1840s and 1850s while authoring many books on humanitarian subjects.

Interestingly, peacemakers like Burritt were often motivated by evangelical Christianity.  They saw murder as a sin and murderous warfare as an especially grievous manifestation of man’s sinfulness.  Many evangelicals of his day were also inspired by their religious beliefs to oppose slavery as a vile and reprehensible practice.

Christian peacemakers like Burritt may not have had much success, but they deserve to be remembered and honored as much as our nation’s most accomplished generals.  That we neglect to honor men and women like Burritt says much about America’s character.

For if we truly are a peace-loving people, why do we fail to honor our most accomplished advocates for peace?

W.J. Astore

Asymmetrical Warfare: Its Real Meaning

Don't worry, it's just a game, and we have the best toys
Don’t worry, it’s just a game, and we have the best toys

When U.S. military theorists talk about asymmetrical warfare, they nearly always mean that the enemy has a diabolical advantage against us (They use human shields!  They have no qualms about endangering women and children!).  Rarely do these theorists recognize our own asymmetries, the enormous advantages they convey, and the seemingly irresistible temptation to use those advantages to smite our enemies, real or imagined.

Our enormous military capability and virtual invulnerability to direct attack combine to actuate “proactive” and “kinetic” aggressiveness whose means are entirely out of proportion to the ends.  We “shock and awe” because we can, and because the targets on the receiving end of American firepower have little recourse and no ability to reply in kind.

How likely would it be that we’d meddle in Afghanistan or Iraq or Libya or Syria if these countries could strike with equal fury against the U.S.?

As the U.S. military responds with “urgent fury” in the name of “enduring freedom,” ordinary Americans are reduced to spectators at a bloodless video game, watching on American TV stock footage of missiles being launched, jet aircraft taking off, etc.  We’re supposed to gaze, with pride, at our arsenal in action, and applaud when U.S. missiles, at a cost of $50 million plus, slam into their targets.  It’s all bloodless (to us), just explosions from a distance blossoming on our TV screens in our living rooms.

So, when we talk of asymmetrical war, let’s remember our own asymmetries: the asymmetry of enormous American firepower, and the asymmetry of seeing war as a bloodless video game even as various enemies (or innocents) get vaporized by remotely-launched American missiles.

Our government has worked tirelessly to insulate the American people from the true costs of making war, which makes it far more likely that our war on terror, in one form or another, will continue indefinitely.

Let us recall, once again, the words of James Madison: No nation can preserve its freedom in the midst of continual warfare.

W.J. Astore

No Nation Can Preserve Its Freedom in the Midst of Continual Warfare

US Postage issue, 1894, $2
US Postage issue, 1894, $2 (Photo credit: Wikipedia)

Today’s title is from James Madison, architect of our Constitution.  Madison famously wrote against the perils of forever war.  In other words, he wrote about the perils we face today in our ongoing, seemingly unending, war on terror.

Here is what Madison warned us about:

Of all the enemies of true liberty, war is, perhaps, the most to be dreaded, because it comprises and develops the germ of every other.  War is the parent of armies; from these proceed debt and taxes; and armies, and debts, and taxes are the known instruments for bringing the many under the domination of the few.  In war, too, the discretionary power of the Executive is extended; its influence in dealing out offices, honors and emoluments is multiplied; and all the means of seducing the minds, are added to those of subduing the force, of the people.  The same malignant aspect in republicanism may be traced in the inequality of fortunes, and the opportunities of fraud, growing out of a state of war, and in the degeneracy of manner and of morals, engendered in both.  No nation can preserve its freedom in the midst of continual warfare …

Strong words — and words to ponder as we continue to maintain an enormous defense and homeland security complex with bases and commitments around the world.

How, indeed, do you maintain personal liberties and individual freedoms in a garrison state?  The short answer: you can’t.  Just read Madison.

W.J. Astore

The Need for Fresh Thinking in National Security Policy

It's impossible for Washington to think outside of the Pentagonal Box
It’s impossible for Washington to think outside of the Pentagonal Box

Andrew Bacevich, a retired U.S. Army colonel and professor of international relations, writing in January 2009 as Barack Obama took office as president, made the following cogent observation about the need for true “change” in Washington:

When it comes to national security, the standard navigational charts used to guide the ship of state are obsolete.  The assumptions, doctrines, habits, and routines falling under the rubric of “national security policy” have outlived their usefulness.  The antidote to the disappointments and failures of the Bush years, illustrated most vividly in the never-ending wars in Iraq and Afghanistan, is not to try harder, but to think differently.  Only then will it become possible to avoid the patently self-destructive behavior that today finds Americans facing the prospect of perpetual conflict that neither our army nor our economy can sustain.

Of course, Obama promised “change,” but with respect to national security policy, the sum total of the last five years of his watch has simply been more of the same.

Admittedly, the war in Iraq finally ended (for U.S. troops, not for the Iraqi people), but that was only because the Iraqis themselves refused to countenance the eternal presence of our troops there (of course, our boondoggle of an embassy in Baghdad survives).  Obama didn’t get us out of Iraq; he acquiesced to a deal Bush had already struck with the Iraqis.

Meanwhile, the U.S. remains ensnared in Afghanistan, squandering lives and resources to the tune of $100 billion a year.  Vague promises are made of an American withdrawal in 2014, but with an “enduring presence” (God help us) for another ten years after that.  Under Obama, drone strikes have expanded and continue; the national security state remains fat as it ever was, garrisoning the globe and spying on the world (including, as we recently learned, American citizens); and various tough-talking “experts” in Congress continue to call for new military interventions in places like Iran and Syria.

Why has this happened?  One reason is that Obama and his team wanted to be reelected in 2012, so they embraced the Bush neo-conservative approach of a hyper-kinetic, interventionist, foreign policy.  Fresh thinking was nowhere to be found, since any downsizing of American military commitments or its national security apparatus would have exposed Obama to charges of being “soft” on (Muslim) terror.

With respect to a bloated national security apparatus and wasteful military interventions, change didn’t come in 2008.  It was a case, as The Who song says, of “Meet the new boss.  Same as the old boss.”  Nor is change coming, seemingly, in the future.  Americans remain wedded to a colossal national security state that neither the president nor the Congress appears willing to challenge, let alone change.

Fresh thinking is the one thing you can’t buy in Washington because it’s priceless.  And for the lack of it, we’re paying a very high price indeed.

Next Article: Some fresh thinking on where we should be headed.

W.J. Astore

The Temptations of Drone Warfare

Image

A recent article at NBC News is unusual in that it highlights the awfulness of war even when the killing is “surgical” and done by drones.  Brandon Bryant, a former drone operator for the Air Force, suffers from PTSD and feels that killing by drone caused him to lose respect for life, that he became like a sociopath.  Especially upsetting to Bryant was when his commander gave him a “diploma” (most likely an award citation) that stated he had contributed to the deaths of 1,626 people.

Drone strikes are basically extra-judicial death sentences from the sky.  For Americans, they seem unproblematic because we’re not exposed to them and because our government tells us only “militants” and evil-doers are being killed.

But the temptations of drone warfare are considerable, as I wrote in an article for Truthout in August 2012.  Here’s what I said back then:

What happens when we decouple war’s terrible nature from its intoxicating force? What happens when one side can kill with impunity in complete safety? General Robert E. Lee’s words suggest that a nation that decouples war from its terrors will likely grow too fond of it. The temptation to use deadly force will no longer be restrained by knowledge of the horrors unleashed by the same.

Such thoughts darken the reality of America’s growing fondness for drone warfare. Our land-based drone pilots patrol the skies of foreign lands like Afghanistan in complete safety. They unleash appropriately named Hellfire missiles to smite our enemies. The pilots see a video feed of the carnage they inflict; the American people see and experience nothing. In rare cases when ordinary Americans see drone footage on television, what they witness is something akin to a “Call of Duty” video game combined with a snuff film. War porn, if you will.

Many Americans seem happy that we can smite foreign “militants” at no risk to ourselves. They trust that our military (and the CIA) rarely misidentifies a terrorist, and that “collateral damage,” that mind-numbing euphemism that obscures the reality of innocent men, women, and children obliterated by missiles, is the regrettable price of keeping America safe.

But the reality is that sloppy intelligence and the fog and friction of war combine to make seemingly antiseptic drone warfare much like all other forms of war: bloody, wasteful, and terrible. Terrible, that is, for those on the receiving end of American firepower. Not terrible for us.

There is a real danger that today’s drone warfare has become the equivalent to the Dark Side of the Force as described by Yoda in The Empire Strikes Back: a quicker, easier, more seductive form of terror. It is indeed seductive to deploy the technological equivalent of Darth Vader’s throat-constricting powers at a safe distance. We may even applaud ourselves for our prowess while doing so. We tell ourselves that we are killing only the bad people, and that the few innocents caught in the crosshairs constitute an accidental but nonetheless unavoidable price of keeping America safe.

In light of America’s growing affection for drone warfare combined with a disassociation from its terrible results, I submit to you a modified version of General Lee’s sentiment:

It is not well that war grows less terrible for us – for we are growing much too fond of it.

W. J. Astore

What Is Terrorism?

My copy.  Not the sexiest cover, but a good primer nonetheless
My copy. Not the sexiest cover, but a good primer nonetheless

When I entered the Air Force in 1985, I grabbed a pamphlet by Brian M. Jenkins of Rand.  The title caught my eye: International Terrorism: The Other World War.  Back then, the country was focused on the Cold War against the Evil Empire of the Soviet Union.  Jenkins suggested there was another war we should be focusing on.

In his pamphlet, he provided a “working definition” of terrorism:

“Terrorism is the use of criminal violence to force a government to change its course of action.”

And: “Terrorism is a political crime.  It is always a crime…”

But Jenkins also knew that terrorism, as a word and concept, was contentious and politicized.  As he explained:

“Some governments are prone to label as terrorism all violent acts committed by their political opponents, while antigovernment extremists frequently claim to be the victims of governmental terror.  Use of the term thus implies a moral judgment.  If one group can successfully attach the label terrorist to its opponent, then it has indirectly persuaded others to adopt its moral and political point of view, or at least to reject the terrorists’ view.  Terrorism is what the bad guys do.  This drawing of boundaries between what is legitimate and what is illegitimate, between the right way to fight and the wrong way to fight, brings high political stakes to the task of definition.”

Jenkins correctly notes that the word “terrorism” implies both a political and moral (and legal) judgment.  By his working definition, to be a terrorist is to be a criminal.

Can nation-states be terrorists?  Interestingly, no.  Not if you accept the definitional imperative common to international relations.  Nation-states draw their identity (and authority) in part by and through their ability to monopolize the means of violence.  Because a state monopolizes or “controls” violence in a legally sanctioned international system, it cannot commit a criminal act of terror, however terrorizing that act might be.  (By this definition, dropping atomic bombs on Hiroshima and Nagasaki and killing 200,000 people were not terrorist acts, even though the intent was to terrorize the Japanese into surrendering.) Put differently, a state can sponsor terrorism, but it cannot commit it.

It’s an unsatisfying definition to many.   As Glenn Greenwald, constitutional lawyer and journalist for the Guardian, has noted many times, terrorism as a concept is now so highly politicized, so narrowly defined and closely tied to evil acts committed by Muslim extremists, that the word itself has become polluted.  It’s more weapon than word, with an emotional impact that hits with the explosive power of a Hellfire missile.

Terrorism, in short, has become something of an Alice in Wonderland word.  As Humpty Dumpty put it, “When I use a word, it means just what I choose it to mean — neither more nor less.”  Such is the case with “terrorist” and “terrorism”: they’re often just epithets, ones we reserve for people and acts we find heinous.

Terrorism exists, of course.  But so too does politically-motivated manipulation of the English language, as George Orwell famously warned.  If terrorist = criminal = always them but never us (because we’re a nation, and a good-hearted one at that), we absolve ourselves of blame even as we shout, like the Queen of Hearts in Alice, “Off with their heads!” at the “terrorists.”

That shout may be satisfying, but it may also be all too easy — and all too biased.

W.J. Astore

Of Tail Fins and Fighter Jets: Artificial Obsolescence and Economic Bankruptcy (Updated)

The Good Old Days of Artificial Obsolescence
The Good Old Days of Artificial Obsolescence
A U.S. Air Force F-16 Fighting Falcon flies a ...
A U.S. Air Force F-16 Fighting Falcon.  Not stealthy, but still a great jet.  And compared to the F-35, very cheap indeed! (U.S. Air Force photo by Staff Sgt. Cherie A. Thurlby) (Photo credit: Wikipedia)

Harley Earl was Vice President of Styling for General Motors and considered the father of American automotive design.  Since its inception in the 1920s, GM styling was based on a concept known as “artificial obsolescence,” which involved redesigning and retooling the entire line of cars every two years so that car owners would want to sell or trade in their old car and buy the “latest” model.  It worked so well for GM that Ford and Chrysler were driven to follow the same business model which ultimately, years later, led to the financial collapse of the automotive industry.

The economic waste due to the enormous cost of retooling body parts and production lines so that automobiles could present a “fresh face” to consumers was of little consequence to executives.  What mattered was that to be “in” consumers had to have the “new” model.  This manufactured need boosted short term profit for the companies.  When I [b. traven] worked in Detroit, I had an older utilitarian Ford station wagon which drove my co-workers crazy.  It was disloyal to my GM employer, but it got me where I wanted to go.  Even back then I was a brand and style contrarian.

Artificial obsolescence and manufactured need is of course not limited to cars.  Consider America’s defense industry and its high-ticket items.  Let’s kick the tires of the F-22 Raptor “stealth” fighter and the F-35 Lightning II “stealth” fighter-bomber.  First of all, stealth technology (involving esoteric and expensive radar absorbing and reflecting materials) adds billions of dollars to the sticker price of these planes, yet the need for this “option” is marginal (at best).  There’s little need to evade sophisticated radars in a world with only one superpower.

Leaving that aside, consider the effectiveness of previous American fighter jets, such as the F-15 Eagle (available in air superiority and “strike” versions), the F-16 Fighting Falcon, the F-18 Hornet (and Super Hornet), even the ungainly A-10 Warthog.  All of these planes are proven performers; they are also far cheaper than the F-22 and F-35, and arguably more effective.

Even our profligate Pentagon spenders stopped buying F-22s because at roughly $400 million a copy, they were just too expensive (and also too prone to killing their pilots).  Yet the Pentagon is persisting in plans to spend roughly $400 billion to acquire F-35s (despite serious teething pains and horrendous cost overruns), even though older and more reliable models like the A-10 or F-18 are perfectly capable of accomplishing the mission.

That’s the story of our military-industrial complex and the compliant representatives of the people who approve these foolish expenditures.  They’ll spend countless billions on the equivalent of new tail fins for their latest Cadillac fighter jet.  Harley Earl is laughing somewhere.

But what’s really obsolete is our thinking, which prefers the new and shiny, never mind the cost, all in the name of short-term profits for industry.  It’s an economic model that wasn’t sustainable in the automotive industry.  And it sure isn’t sustainable in military circles at a time of supposed fiscal austerity.

But, heck: We’re winning style points even as we imperil our economy.  Hooray, America!

Update 1 (10/3/2013): The Inspector General (IG) for the Department of Defense has identified 719 problems with the F-35 fighter-bomber.  Efforts to solve these problems will continue to drive up the per unit cost of the F-35.  Meanwhile, Predator and Reaper unmanned drones continue to supplant manned fighters.  And when we need a pilot in the cockpit, legacy fighters such as the F-15, F-16, and F-18 continue to perform the mission.

Actually, what matters more than new planes to combat effectiveness is the skill of pilots and the weapons attached to those planes.  Yet with the F-35 we continue to pursue the “bleeding edge” of aircraft technology — and hence our country continues to bleed scores of billions for a plane we arguably don’t need.  But we are scoring style points…

Update 2 (10/25/2013): For a detailed (and very sobering) article on the F-35 and all its problems, see Adam Ciralsky, “Will It Fly?” at Vanity Fair.  Link here.  Also useful is this article by JP Sottile.

b. traven and W.J. AstoreImage