Tag: corporate sports

The Military and Sports

Back in July 2011, I wrote an article on how sports were being militarized in American life.  On this subject as well as protest by (mostly) Black athletes, there’s a new book out, The Heritage, written by Howard Bryant, a journalist for ESPN.  The book is excellent and is truly required reading for all sports fans, and indeed for all concerned Americans.
Sports have become infected by often pro forma, often coerced, often empty displays of “patriotism” that consist of gigantic flags, flyovers by combat jets, the wearing of faux camouflage uniforms by players, and similar displays.  (There’s nothing wrong, I should add, with teams and players supporting military charities and the like.)  These so-called patriotic displays are celebrated and applauded even as rare and respectful protests by players are attacked as unpatriotic and un-American.
Every military member knows that our oath of office is to support and defend the U.S. Constitution against all enemies, foreign and domestic.  The enemies of our Constitution are not those players who take a knee in protest when they know it’ll prove unpopular; the enemies are those who attack those players while hiding behind the military and the troops.
Dissent and protest is American; it’s what our founders dared to do against long odds when in 1776 they declared their independence from a powerful empire.  Isn’t it astonishing that in these days so many Americans need to be reminded of this vital fact?  W.J. Astore, 6/10/18

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The Militarization of Sports — And the Sportiness of Military Service

By William Astore

Originally posted in July 2011.

Connecting sports to military service and vice versa has a venerable history. The Battle of Waterloo (1815) was won on the playing fields of Eton, Wellington allegedly said. Going over the top at the Battle of the Somme (1916), a few British soldiers kicked soccer balls in the general direction of the German lines. American service academies have historically placed a high value on sports (especially football) for their ability to generate and instill leadership, teamwork and toughness under pressure.

But in today’s America, we are witnessing an unprecedented militarization of sports, and a concomitant emphasis on the sportiness of military service. With respect to the latter, take a close look at recent Army recruitment ads (which I happen to see while watching baseball). These ads show soldiers lifting weights, playing volleyball, climbing mountains and similar sporty activities. The voice-over stresses that army service promotes teamwork and toughness (“There’s strong. Then there’s army strong.”) There are, of course, no shots of soldiers under direct fire, of wounded soldiers crying for help, of disabled veterans. Army service in these ads is celebrated as (and reduced to) an action-filled sequence of sporting events.

Today’s militarization of sports is even more blatant. Consider this excellent article by U.S. Army Colonel (retired) Andrew Bacevich, which highlights the “cheap grace” available to crowds at major sporting events. For-profit sports corporations and the Pentagon join hands to orchestrate pageants that encourage (manipulate?) us to cheer and celebrate our flag, our troops and our sports and military heroes, as the obligatory fighter jets roar overhead.

Now, I’m sure there are well-meaning people who see such pageantry as an uncontroversial celebration of love of country, as well as a gesture of generosity and thanks to our military. And this retired veteran admits to feeling my heart swell when I see our flag flying proudly and our troops marching smartly. But the co-joining of corporate-owned sports teams and events (which are ultimately about entertainment and making a buck) with the military (which is ultimately in the deadly business of winning wars) strikes me as more than disturbing.

To cite only one example: The San Diego Padres baseball team takes “tremendous pride” in being “the first team in professional sports to have a dedicated military affairs department,” according to a team press release quoting Tom Garfinkel, the Padres president and chief operating officer. But is it truly “tremendous” for sports teams to be creating “military affairs” departments? As our sporting “heroes” celebrate our military ones, does not a dangerous blurring take place, especially in the minds of America’s youth?

War is not a sport; it’s not entertainment; it’s not fun. And blurring the lines between sport and war is not in the best interests of our youth, who should not be sold on military service based on stadium pageantry or team marketing, however well-intentioned it may be.

We’ve created a dangerous dynamic in this country: one in which sporting events are exploited to sell military service for some while providing cheap grace for all, even as military service is sold as providing the thrill of (sporting) victory while elevating our troops to the status of “heroes” (a status too often assigned by our society to well-paid professional athletes).

Which brings me to a humble request: At our sporting events, is it too much to ask that we simply “Play Ball?” In our appeals for military recruits, is it too much for us to tell them that war is not a sport?

Think of these questions the next time those military warplanes roar over the coliseum of your corporate-owned team.

Major Sporting Events and Air Shows: Too Corporatized, Too Controlling, Too Much

The New Yankee Stadium: The House that Corporations Built
The New Yankee Stadium: The House that Corporations Built

W.J. Astore

Back in 2010, I wrote the following article on American sports for Huffington Post.  With the end of “March Madness” and the beginning of baseball season, the time seems right to revive it.  I love watching my hometown teams and experiencing the vicarious thrill of victory (as well as the agony of defeat), and I’ll never give up sports and the fun of being a fan.  But professional sports in America sure make me want to stop watching at times, as you’ll read below:

Been to a major American sporting event lately? If not, consider yourself fortunate. The NFL and NASCAR are already over-the-top when it comes to manufactured noise, exaggerated pyrotechnics, and wall-to-wall corporate advertisements. Even my beloved sport of baseball has fallen victim to sensory saturation and techniques of crowd control that would make a dictator proud. The grace and spontaneity of America’s pastime is increasingly lost in Jumbotrons, overly loud and canned music, and choreographed cheering.

With all the Jumbotrons and other video screens everywhere, people are no longer focused on the game as it takes place on the field, and perhaps turning to their neighbor for an explanation if they miss a play or nuance. Instead, people look to the screens to follow the game. Indeed, sight lines at some seats at Yankee Stadium are so poor that the only way you can watch the action on the field is on video screens posted at strategic locations.

Speaking of Yankee Stadium, last month a friend of mine went to a game there and found the experience “shocking.” In his words:

“The new stadium is flooded with noise from constant speakers as well as screens everywhere. It was so loud that there was really not much independent reaction from the crowd. I got a feeling like I was in a scene from Triumph of the Will. The noise would come out of the speakers and people would chant. When it stopped so did the people. The entire experience left me dying to get out of there!”

Mediocre seats are $110 each, and an $11 beer only compounds the pain. Attending a Yankees game “used to be something of a social leveler, where people of all classes would come and meet to support the team… Although the place was packed for a Red Sox game, it was a largely white crowd, looking nothing like the mix of people who actually inhabit New York,” my friend concluded.

I share my friend’s concerns. I hate being coerced by screens and speakers telling me when to cheer and what to say. Even at my local Single-A baseball games, the post-game fireworks are set to music, usually of a patriotic tenor. I’ve got nothing against music, but why can’t I just enjoy the fireworks? I don’t need “Proud to be an American” blaring to make me proud to be an American.

But it seems like many fans are happy being told when to cheer, what to say, even what to feel. Or they’ve simply become accustomed to being controlled, which has the added benefit to owners of suppressing any inconvenient spontaneity.

More and more, our senses are saturated so we cannot pause to converse or even to think. If the game grows tiresome, people turn to cell phones, palm pilots, and other personal technologies for stimulation. And the phenomenon is hardly limited to sporting events. Today’s version of “Sesame Street” is an exercise in frenetic action and hyperkinetic stimulation; one wonders whether it’s designed for ADHD kids, or to create ADHD kids.

More and more, we’re surrounded by and immersed in near-total sensory saturation; the stifling effect such an environment has on individual spontaneity and thought can’t be disregarded (nor can it be accidental).

And it appears in the most unlikely of places. I used to watch air shows at the U.S. Air Force Academy. Few things are more viscerally thrilling (or chilling) than a formation of F-16s screaming overhead. But that effect apparently wasn’t enough. The powers-that-be “augmented” the air show with loud rock music (call it the “Top Gun” effect) along with an especially annoying (and superfluous) narrator. There was even a proposal to add huge video screens and even bigger speakers to the performance until it got shot down due to charges of contractual cronyism.

In a way, it’s sad to compare today’s thunderingly loud yet sterile air shows to their Depression-era counterparts. The latter, as another friend reminded me, had in his words:

“No concrete runways, no visitor stands, just grass in a field on the edge of town. I loved planes so much that as an eleven year old I would take the two streetcars … then walk a mile to the airport. There was always one or two old biplanes and the small crowd would wait expectantly for the pilots and the daredevils to appear. What excitement just to see those little planes taxing across the grass and getting into position to take off. Gunning their little engines and racing along into the wind. Loops, upside down and then the big thrill, the ‘wing walkers.’ Try that on a jet.”

Bigger, faster, louder doesn’t always mean “better.” Whether it’s an air show or ball game today, we seem saturated by noise, video images, and other sensory distractions, often advertised as “necessary” to broaden the appeal to non-fans or casual spectators who simply want to feel that they’ve witnessed a spectacle, whatever its meaning.

It’s hard to develop an inner life when you’re constantly plugged-in and distracted. It’s also hard to take independent political stances when you’re constantly bombarded by infotainment, not just in the mainstream media but in the sports world as well. I don’t care about off-field shenanigans or contract disputes or manufactured grudges between teams, nor do I want to watch pre-game and post-game shows that last longer than the games: I just want to watch the game and marvel at the accomplishments of world-class athletes while cheering for my home team.

Sports have always been a form of entertainment, of course, but today’s events are being packaged as life-consuming pursuits, e.g. fantasy football leagues. And if we’re spending most of our free time picking and tracking “our” players and teams, it leaves us a lot less time to criticize our leaders and political elites for their exploitation of the public treasury – and betrayal of the public trust. I wonder, at times, if we’re heading in the direction of “Rollerball” (the original movie version with James Caan), in which a few corporations dominate the world and keep the little people (you and me) distracted with ultra-violent sports and hedonistic consumption, so much so that people can’t recognize their own powerlessness and the empty misery of their lives.

Until our sporting events and air shows return to a time when players and fans and enthusiasts collectively showed up simply for the love of the game and the purity of it all (and I can hear my brother mischievously singing, “Until the twelfth of never”), count me out. I can be more spontaneous in my living room with friends — and the beer sure is cheaper.

Update (4/1/2015):  Chicago’s Wrigley Field is a vintage ballpark with a lot of character.  So how do you ruin some of that?  By installing a massive Jumbotron.

Now this makes me proud to be an American
Now this makes me proud to be an American

They still haven’t finished the bleachers, but they have the humongous TV glaring and dominating the skyline in left field.  Error, Cubs.