An Unholy Alliance

BILL ASTORE

SEP 07, 2025

There’s a full slate of NFL football games today, meaning there’ll be a full slate of military flyovers and similar ceremonies to “support” our troops. The militarization of sports in America is something to behold, and a new report that tackles the issue is available from a series on “Consuming War” at Brown University. Here’s the link.

It put me to mind of an article I wrote for Huff Post back in 2011. Fourteen years later, the unholy alliance between sports and the military has only deepened.

Here’s what I wrote in 2011. What do you think, readers? Will we ever learn to play ball again without all the military trappings?

The Militarization of Sports — And the Sportiness of Military Service

The co-joining of corporate-owned sports teams and events with the military strikes me as more than disturbing. We’ve created a dangerous dynamic in this country: one in which sporting events are exploited to sell military service for some while providing cheap grace for all.

By William Astore, Contributor

Writer, History Professor, Retired Lieutenant Colonel (USAF)

Jul 28, 2011, 01:19 PM EDT

Updated Sep 27, 2011

Connecting sports to military service and vice versa has a venerable history. The Battle of Waterloo (1815) was won on the playing fields of Eton, Wellington allegedly said. Going over the top at the Battle of the Somme (1916), a few British soldiers kicked soccer balls in the general direction of the German lines. American service academies have historically placed a high value on sports (especially football) for their ability to generate and instill leadership, teamwork and toughness under pressure.

But in today’s America, we are witnessing an unprecedented militarization of sports, and a concomitant emphasis on the sportiness of military service. With respect to the latter, take a close look at recent Army recruitment ads (which I happen to see while watching baseball). These ads show soldiers lifting weights, playing volleyball, climbing mountains and similar sporty activities. The voice-over stresses that army service promotes teamwork and toughness (“There’s strong. Then there’s armystrong.”) There are, of course, no shots of soldiers under direct fire, of wounded soldiers crying for help, of disabled veterans. Army service in these ads is celebrated as (and reduced to) an action-filled sequence of sporting events.

Today’s militarization of sports is even more blatant. Consider this excellent article by U.S. Army Colonel (retired) Andrew Bacevich, which highlights the “cheap grace” available to crowds at major sporting events. For-profit sports corporations and the Pentagon join hands to orchestrate pageants that encourage (manipulate?) us to cheer and celebrate our flag, our troops and our sports and military heroes, as the obligatory fighter jets roar overhead.

Now, I’m sure there are well-meaning people who see such pageantry as an uncontroversial celebration of love of country, as well as a gesture of generosity and thanks to our military. And this retired veteran admits to feeling my heart swell when I see our flag flying proudly and our troops marching smartly. But the co-joining of corporate-owned sports teams and events (which are ultimately about entertainment and making a buck) with the military (which is ultimately in the deadly business of winning wars) strikes me as more than disturbing.

To cite only one example: The San Diego Padres baseball team takes “tremendous pride” in being “the first team in professional sports to have a dedicated military affairs department,” according to a team press release quoting Tom Garfinkel, the Padres president and chief operating officer. But is it truly “tremendous” for sports teams to be creating “military affairs” departments? As our sporting “heroes” celebrate our military ones, does not a dangerous blurring take place, especially in the minds of America’s youth?

War is not a sport; it’s not entertainment; it’s not fun. And blurring the lines between sport and war is not in the best interests of our youth, who should not be sold on military service based on stadium pageantry or team marketing, however well-intentioned it may be.

We’ve created a dangerous dynamic in this country: one in which sporting events are exploited to sell military service for some while providing cheap grace for all, even as military service is sold as providing the thrill of (sporting) victory while elevating our troops to the status of “heroes” (a status too often assigned by our society to well-paid professional athletes).

Which brings me to a humble request: At our sporting events, is it too much to ask that we simply “Play Ball?” In our appeals for military recruits, is it too much for us to tell them that war is not a sport?

Think of these questions the next time those military warplanes roar over the coliseum of your corporate-owned team.